Action star Jean-Claude Van Damme, best known for his leading roles in Universal Soldier, Bloodsport and Kickboxer, has stunned the world in a new commercial for Volvo trucks.
The commercial begins with a pan of 53 year-old Van Damme’s bust, as Van Damme says in a voiceover, “I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection.” As the camera zooms out, Van Damme is seen standing with each foot on the cabin of a Volvo truck. The tractor-trailer trucks begin to reverse along a highway slowly moving away from each other. As the distance between the trucks widens, Van Damme stretches into an incredible full split above the road.
According to a senior Volvo engineer, Jan-Inge Svensson, the purpose of the commercial is to demonstrate the precision and stability of the new Volvo trucks’ steering system. According to Svensson, such a stunt could only be possible without a serious risk of injury to Van Damme, because the “stability and control [of the steering] are so good that you can reverse a truck over a long distance with very high precision.”
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